Employment (continued)
MarCom Producer | Web Designer Contractor 12/11 – 9/14 Beaverton, Oregon.
Produce websites and integrate in social media. Total production, concept to publish. Design graphics and build content. Code in HTML, HTML5, XML, PHP and CSS3, producing dynamic web presence. Effective SEO consistently getting high organic rankings. Integrate JavaScript, AJAX, JQuery functions and SQL DB. CMS builds with WordPress, ZenCart, ASP.Net Storefront and Woo. Server-side administration.
- Produce innovative responsive (RWD) websites that consistently achieve current objectives.
- Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
- Build & deploy e-mail and social-media campaigns that consistently drive greater activity.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management; ASP.Net Storefront, WordPress, ZenCart. Linux Apache web server management and administration. Website RWD development and content management Adobe Dreamweaver. HTML, HTML5, XML, PHP and CSS3. Integrate JavaScript, AJAX and JQuery functions. Manage online properties. Optimize graphics for Web. Bootstrap expertise. SQL database management. Microsoft Office; Word, Excel, Outlook. Chaos Intellect(CMS) SalesForce. iContact, ConstantContact and ActiveCampaign for e-mail marketing.
Designer | Producer Marketing PECO, Inc. 3/10 – 12/13 Portland, Oregon
Led creative direction and developed messaging, graphic design, photography for promotional material.
Also, web design, development and maintenance of public enterprise website.
- Conceived dynamic messaging and visual branding driving 12-quarters of increasing profitability.
- Wrote, designed and produced; brochures, packaging, POP displays and product launch collateral. 100% on time and at budget.
- Implemented design improvements that drove 8% reduction in production costs.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website development and content management Adobe Dreamweaver. HTML, XML, PHP and CSS. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office; Word, Excel, Outlook.
Producer | Web Designer Graphics, Web, Marketing Communications
Freelance Contractor 6/08 – 12/11 Beaverton, Oregon.
Ideation and production of marketing campaigns on video, print and Internet. Creative development of concepts, messaging, copywriting, editing, graphic design, and photo sourcing. Publish material for business promotion.
- Total concept to deployment for several new-to-web enterprises delivering a high-impact online presence.
- Wrote, designed and produced product; brochures, packaging, POP displays, direct-mail, advertisements, banners and vehicle wraps.
- Deploy e-mail and social-media campaigns that consistently drive greater-activity.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator, Dreamweaver, Premiere and Acrobat. Website content management; ASP.Net Storefront, WordPress, ZenCart. Linux Apache web server management and administration. Website development and content management Adobe Dreamweaver. Hand code HTML, HTML5, XML, PHP, CSS3, JavaScript, and JQuery. Manage online properties. Optimize graphics for Web. SQL database management. Microsoft Office; Word, Excel, Outlook. Chaos Intellect(CMS) SalesForce. iContact and ActiveCampaign for e-mail marketing.
Marketing Communications Lead Willamette Dental, Inc. 12/06 – 6/08 Hillsboro, Oregon.
Primary owner of total development for outbound marketing and promotions. Wrote and designed product catalogue, brochures, sales letters, press releases and insurance plan literature.
- Produced and implemented direct marketing campaigns resulting in high lead generation.
- Marketing liaison to executive management, legal, compliance, sales representatives and
medical practitioners with typical 98% buy-in rate.
- Conceived and implemented production improvements that resulted in five-figure cost savings in marketing material production-cost.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator and Acrobat. Public website maintenance and content management, Dreamweaver and hand-code HTML, PHP and CSS. Manage intranet properties and optimize graphics Microsoft SharePoint. Microsoft Office; Word, Excel, Outlook. Microsoft SharePoint. SalesLogix. ConstantContact for e-mail broadcast.
Executive Manager | Account Planner Parker Madison Marketing Studio 4/99 – 5/05 Tempe, Arizona.
Led the promotional creative direction of unique brand and promotional marketing campaigns for award-winning marketing studio and advertising agency.
- Directed creative development, production and placement of advertising in 120 markets for the Harlem Globetrotters. Campaign yielded 12% increase in ticket sales.
- Conceived and directed B-to-B product promotions for global high-tech manufacturer. Instrumental in company revenue growth of $121 MM to $424 MM in four years.
- Led promotional strategies for Governor’s Innovation Awards, AIDS Walk and Phoenix AAF Chapter resulting in significant increases in attendance for fundraising events.
Software Environment: Adobe Creative Suite; InDesign, Photoshop, Illustrator and Acrobat. QwarkExpress. Linux Apache web server management and administration. Website development and content management hand-code HTML, PHP and CSS. Integrate 3rd-party applications. Manage online properties and optimize graphics for Internet. Microsoft Office; Word, Excel, Outlook. Time & Chaos(CMS) and SalesLogix.
Education
MBA: Marketing - Arizona State University
BA: Visual & Performing Arts - Ohio University
