Email Best Practices

Thank you for your interest in Act-On’s Email Best Practices Guide. Email’s a very cost effective way to engage both your prospects and current customers. In this guide you’ll learn how your subject line increases open rates; how your call to action increases click through, and how to use your content to maintain your prospect’s interest and momentum through the entire buyer’s journey.

Have questions about how to create an email campaign in Act-On? Please reach out to your Customer Success Manager for assistance.

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